Vehicle Wrap Stats
Q. How effective are vehicle wraps?
A. A vehicle wrap is the most effective form of advertising
in the market today. One car wrap garners between
30,000 and 70,000 views per day.
It is a competitive environment and it isn't easy to create
customer awareness by using simple, traditional
advertising. You have to be out-of-the-ordinary to be seen
in today's marketplace. If you want your brand to be
recognized and be at the top of your client's mind when
they are in need of your product or services, you have to
stay in front of them daily.
Car wraps boast the lowest cost-per-impression rate
compared to any other form of advertising media and are
not only affordable for large brands that elect to use
vehicle wraps as a core advertising strategy, but also for
small and medium-sized businesses. You can't shut off
the message on a vehicle, like you can on a TV, it is
displaying your message and providing valuable advertising
24/7.
A vehicle wrap has many benefits that the exceedingly
more expensive traditional media lacks, check out the
vehicle wrap facts below from the Outdoor Advertising
Association of America:
Mobile advertising can be the most effective and
efficient form of outdoor advertising, reaching more
consumers at a lower Cost Per Thousand
Impressions (CPM) than any other form of outdoor
advertising.
More than 95% of Americans are reached by
media targeting vehicle drivers and passengers.
The average American has traveled 302 miles in
the past 7 days.
One vehicle wrap can generate between 30,000 -
70,000 impressions daily.
Federal Highway Administration study forecasts a
sharp increase in the amount of time spent in
personal vehicles and the number of trips per
household.
Fleet vehicle wraps are ideally suited for various types
advertising campaigns, including new product launch, and
event marketing and are increasingly being used as part of
the marketing mix.
Fleet vehicle advertising boosts name recognition
15 times greater than any other form of
advertising.
Transit advertising has grown to be the second
largest segment of the outdoor advertising
industry in terms of dollars spent representing
19% (as of 2003). The Outdoor Advertising
industry has nearly doubled since 1993 from
$1.19B to $2.09B in 2003. These numbers
continue to grow each year.
Eight out of ten Americans report they have
walked in a town, city or downtown area, on
average 6.1 miles in the past seven days. This
pedestrian traffic represents a significant
opportunity for advertisers.
Q: What is a vehicle wrap?
A: A vehicle consists of a design which is developed by
our staff of designers, then printed on special vinyl wrap
and laminated, and finally installed or "wrapped" on a
vehicle. The wrap is applied directly to the vehicle. The
application is so precise it is often mistaken for a custom
paint job.
Q: How is a wrap designed?
A: Our award winning staff of designers specialize in
Vehicle Wrap design. They work with the client throughout
the process to ensure that the message conveyed in the
design accurately and appropriately reflects that of the
company, product or person. Final proofs, mockups and
explanations are always reviewed prior to sending the job
to print.
Q: How is a wrap printed?
A: Our onsite printing department and staff ensures the
accurate transfer of the images through its advanced art
print server. The large format printers are fitted with state
of the art ink systems insuring the best color schemes
and resolution available in the industry. We have carefully
chosen the media we print on, which has been time tested
for use in car wraps.
Q: How do you wrap a vehicle?
A: Our installers are put through a rigorous apprentice
program before they are given the title of expert installer.
Once they have reached this level, they are capable of
handling the most intricate design wrap installations. The
vinyl material is accurately laid out and applied to the
vehicle - the actual process is extremely precise, requires
a lot of experience and is difficult to explain in writing.
Q: Where do you wrap the vehicle?
A: Impressive Signs & Graphics has a 6200 sq ft state-of-
the-art facility in Puyallup, WA
Q: Are car wraps applied to windows?
A: Yes, but only rear side and rear windows. Window
wraps are printed on a special perforated vinyl that allows
the driver to see through the rear and side rear windows.
Q: What if the company information on my wrap
changes, can it be replaced?
A: Yes. Graphics, logos, and phone numbers (or any part
of the design) can be changed, reprinted and re-installed
as overlays on the car wrap.
Q: Is it possible to finance my wrap?
A: Yes. Our program, will allow small businesses to
finance their vehicle wraps. The program is offered through
a third-party financer.
Q: Can a wrap be removed?
A: Yes. The wrap can be removed. However, attempting to
remove it yourself may cause damage to your paint. We
suggest having Impressive signs & Graphics de-install
your vehicle wrap as our installation experts are best
equipped this task.
Q: Will the wrap damage my paint?
A: No. A car wrap when applied and removed correctly,
does not damage your car's OEM paint. In fact, it protects
it.
Q: Is there a guarantee on the wrap?
A: An Impressive Signs & Graphics wrap has a full
warranty of 5 years.
Q: Will you pay me to drive my car with someone
else's advertising?
A: No. Our company designs, prints and wraps vehicles
for businesses looking to advertise on their vehicles. We
are not a driver - advertiser broker. (i.e. we do not find or
run a database of drivers for advertisers or vise versa)
Q: Will you wrap a leased vehicle?
A: Yes. Since a wrap can be removed without damaging a
vehicle, there are no restrictions against wrapping a leased
vehicle.
Q: How long will a wrap last on my vehicle?
A: Our wraps will normally outlast the vehicle. You can
expect your wrap to last 5 years or longer, as long as
you're careful about high pressure washing.
Q: How do I care for my wrap?
A: It is best to hand wash your wrapped vehicle. In
general, avoid power washing and do not use an ice-
scraper. Brushing windows and the use of a rear defroster
will cause no damage to your window wrap.
Q: What's the difference between a , , and full
wrap?
A. A size of the wrap (Full, or ) simply refers to the
percentage of the car that is covered by the wrap.
Q: How long does it take to wrap a vehicle?
A: Our wraps are typically completed in 1-2 days,
depending on the size of the vehicle and intricacy of the
wrap. Time estimates are given to our customers prior to
beginning the installation process.
Q: Do you wrap anything other than vehicles?
A: Yes. We have wrapped boats, urinals, porta-johns,
kitchen mixers, elevators, tables, whatever we can get our
hands on!