In 1978, Craig Sorenson formed Golden State Sign Company, designing and producing innovative dimensional, electrical and screen printed signage.  A pioneer in technology-based sign design and manufacturing, Sorenson was among the first in the industry to implement computer graphics and fabrication processes, as well as polyurethane reproduction of carved wood original signage. Clients included El Torito Restaurants nationwide, Fleetwood Enterprises, The 1984 Summer Olympics in Los Angeles, and Corporate Park Management properties throughout Southern California. Sorenson received 2 national design awards from Signs of the times Magazine in the 1980’s

In 1986 the company went on to to address the needs of the hospitality design industry, in offering an innovative line of special effect tabletops and surface coverings. Products were manufactured for numerous large restaurant and hotel groups around the world. It was during this tenure that he developed a unique product, known as Mirage Special Effect Surface Covering. This product is a torn, tinted Paper, finished to depict stone, marble, and other exotic elements. It is immersed in water, wrung out, pasted, torn, and applied to nearly any surface, creating a beautiful “faux” finish. It can be used on floors, walls, furniture, and other substrates.

In 1999, Sorenson partnered to form Flat Spin Media. The company provided content development services and replication of CD-ROM media. The Company provided services to numerous accounts, including IBM, Big Planet, Goodwill Industries, 20th Century Fox, and various Universities throughout the United States. The company was acquired by Unified Signal in Bellevue, WA in 2003 in a stock trade.

In 2004, Sorenson formed Craig S. Sorenson & Associates, providing marketing consultation, concept development, design, content development, and project coordination for numerous clients in Real Estate, Finance and Development.

Sorenson purchased Impressive Signs and Graphics in 2011, a 35 year-old established local sign company, and have since taken the company to heights, with its newest, unique facility in Puyallup, Washington, boasting over 6000 square feet and 6 full time artists, craftsmen, designers, and administrators.